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Indeed, the Dian An office has been relocated to a new address in ShanghaiRoom 1411, 333 North Chengdu Road, Jing'An District, 200040 Shanghai , China. 

When dian an was founded An, in 2007: the aim was to offer our range to private and professional customers. We created a retail shop and we organized our own distribution networks. In this view, we also opened a wine bar.

Now, the Chinese economic model has changed. Chinese people travel easier around the world and in particular in Europe. They learned how to taste wine and became importers. Therefore, the commercial relationships between Vins Descombe France and the wine professionals in China has evolved. The communication between our two countries is easier and the contracts are concluded directly between Vins Descombe France and the Chinese importers.

Furthermore, internet purchases with home delivery has increased significantly… and they still increase!

So we have to adapt to this new context! We have decided to focus our efforts on our professional customers. This is the reason why we have new suitable premises for our new commercial strategy aimed at distributors.

A new chapter has opened in China for Vins Descombe. Our Chinese staff, managed by Vincent Hess, will fill in new challenges, in this country as exciting as dynamic.